Meaningful partnerships in health, wellness, and insurance.

Dr. Kathrina Crystallis is a practicing General Practitioner (GP) with extensive experience across both hospital and community medicine in the NHS. Alongside her clinical work, she serves as a Clinical Director and GP Founder of a successful healthtech company that supports businesses and the NHS nationwide. Her career has been built on a commitment to excellence in healthcare, with a focus on innovation, quality, and creating meaningful impact both in direct patient care and across the wider health ecosystem.

Dr. Crystallis studied Medicine at the University of Southampton, graduating in 2012, and became a member of the Royal College of General Practitioners in 2019. Before her medical degree, she completed a BSc in Sports and Exercise Science at Loughborough University, and she also holds postgraduate certificates in obesity management, nutrition, and AI in healthcare. This combination of medical training, scientific grounding, and technological innovation has shaped her holistic approach to health and business.

As a GP, Dr. Crystallis has a strong interest in nutrition, obesity, and public health, as well as a working knowledge of current health trends, supplements, and wellness products, areas patients and the wider public frequently ask about. In her daily practice, she regularly advises on lifestyle changes and enjoys focusing on holistic care, from small dietary swaps to supporting long-term wellbeing.

While one-to-one interventions are powerful, Dr. Crystallis recognises that a person’s health is profoundly shaped by their workplace, daily environment, and wider culture. Workplace health also has a direct impact on productivity, wellbeing, and business outcomes, making it a critical area for HR leaders and employers to engage with. Beyond the workplace, supermarkets, retail shelves, brand positioning, and marketing all influence the health related choices people make every day.

This perspective has strengthened her belief that the most powerful levers for shaping the nation’s health lie not only in the consultation room, but in how businesses, industries, and brands align with public health. Her passion is to ensure that these forces are used for public good.

Through LIV Smart Solutions, Dr. Crystallis brings together her medical expertise, healthtech leadership, and strategic business insight to connect brands and buyers who share this same commitment. Her mission is to ensure that growth and commercial success in the health, wellness, and medical space also translates into real improvements for society. By joining the dots between doctor and patient, employee and workplace, brand and consumer, and the wider health ecosystem, she aims to help shape a healthier future.

Kasia is an international business development leader with 18 years of experience building strategic partnerships across global health & travel markets. Throughout her career, she has specialized in establishing new ventures, helping with international expansion of digital services and solutions, while navigating trusted distribution networks, regulatory frameworks, and cross-border opportunities that drive both commercial success and meaningful health outcomes.

Kasia studied Business Administration & Management, graduating with a Bachelor of Science degree, and expanded her expertise through experience across insurance, brokerage, e-commerce, and assistance sectors. Her career began at assistance companies where supporting people through unexpected health and travel situations became her foundation for understanding the critical intersection of healthcare, travel, and health support networks.

As a business development professional, Kasia has deep expertise in health & travel insurance programs, second medical opinion services, travel for treatment coordination, and complex regulatory landscapes governing healthcare services. Her experience spans B2B sales growth, go-to-market strategies, channel partnerships, and product localization. She has worked on projects with clients across Europe, LATAM, Africa, and South East Asia. Having lived and worked across Europe—from Spain, through Germany and Austria, to Poland—and being fluent in English, Spanish, German, and Polish, she possesses intimate understanding of cultural subtleties that shape business relationships and consumer behaviors.

Kasia recognizes that lasting impact comes from building ecosystems where healthcare providers, insurance companies, corporate wellness programs, and innovative health brands collaborate effectively. Cross-border commerce, regulatory compliance, and cultural sensitivity shape how health solutions reach people who need them most, making her expertise essential for companies seeking global expansion.

Through LIV Smart Solutions, Kasia brings together her business expertise, regulatory knowledge, and strategic partnership insight to connect brands and buyers who share commitment to evidence-based innovation. Her mission is ensuring that growth and commercial success in the global health space translates into accessible, high-quality solutions for diverse populations while bridging markets, cultures, and regulatory environments to help shape a more connected and healthier world.